Located 3 miles east of Sturgis on Highway 34, we’re hard to miss. With our six acres of paved vending space full of high-end, custom aftermarket vendors and the nearly 40,000 square foot Thunderdome, Thunder Road is the “Custom Capital of Sturgis Bike Week.”  During the course of the week, you will have the pleasure of seeing hundreds of the world’s top custom bikes and their builders showcased in the Thunderdome, as well as Michael Lichter’s ever-changing exhibit and the wildly popular Rick Fairless’ Strokers Sturgis.  There’s something for everyone at Thunder Road.  And, of course, there’s plenty of free parking!