Rick Fairless lives life in the fast lane. He's a master builder, successful businessman and star of the popular semi-reality, television series on SpeedChannel called Texas Hardtails.

After a successful 20-year high ranking career in sales, Rick ventured out to turn his long-time passion for riding and designing custom motorcycles into a full-blown biker Mecca called Strokers Dallas (Formerly Easyriders of Dallas) in 1996.

The dealership, which is joined by a fabrication shop on-site along with a bar-restaurant called Strokers Ice House, has become one of the area's largest destinations for custom bikes and a quintessential biker hangout in the Dallas area.

Thunder Road guests who want to experience Rick's unique, Texas beer joint can now do so at Strokers Sturgis. This badlands version of Strokers Dallas features the same Texas-inspired decor, customs for the nations top master builders as well as all the babes and beer you can handle. It all ads up to one of the coolest biker hangouts during Sturgis Bike Week.

For more information on Rick Fairless and Strokers Dallas click here.